Handling the lockdown, The Mumbai Police have been successful in creating worthy social media accounts by spreading information via memes which have attracted numerous citizens towards them. It has overcome the barriers by addressing issues through socially relevant content which is laced with humor but emphasizes the seriousness as well.
The credit for increased interaction of government with the people goes to the “Twitter Madam”, Sunchika Pandey, and her team. Ranging from Stranger Things to Game of Thrones, they have never missed an opportunity to deliver a message through a meme.
Following are certain tweets posted by the Mumbai police in the wake of the lockdown posed due to the virus-
⦁ With the help of humorous and rhyming phrases, they laid down the vital precautions that need to be taken during this pandemic.
These precautions include washing hands, following the rules of social distancing, reporting fake news, and covering mouth while sneezing or coughing.
⦁ They highlighted the importance of using a mask by giving the reference of a dialogue in the movie, Godfather.
⦁ Advising everyone to stay indoors through the game of Lodu implying that a game of life is currently going on was an intelligent move.
⦁ Using the TV classics which are being streamed again on television during the lockdown for spreading awareness on the novel coronavirus.
⦁ Relating the Indian Premier League to India Practicing Lockdown and drawing a parallel between the suspended IPL and match against the virus showcases the creativity exhibited by the Mumbai Police.
⦁ The time they used the lyrics of the song “Beat It” by Michael Jackson to encourage people to stay indoors and beat Coronavirus.
⦁ Using sarcasm to put light on the rules of social distancing and lockdown with the help of an Alia Bhatt meme.
⦁ When they motivated people to download the online trends such as the game PUBG, UNO, and Instagram along with Netflix, under the hashtag TakingOnCorona.
⦁ Mumbai Police knows that a Professor speaks out of experience and hence it used the show Money Heist to warn the violators of the lockdown.
⦁ It’s quite clear that the Mumbai Police is up-to-date with all the shows and movies as it again used the reference from the movie, Extraction.
Tanveen Kaur
School: K.R Mangalam World School, Gurgaon
Grade: 12th
Tanveer is a passionate writer who is able to articulate her ideas in her writings. Being an economic enthusiast, she is well acquainted with news and current affairs. She is also a budding poet!